What Makes Personal Data Processing by Social Networking Services Permissible?

Abstract Social networking services provide in return for rights to commercialize users’ personal data. We argue that what makes this transaction permissible is not autonomous consent but the provision of sufficiently valuable opportunities exchange data services. value these should be assessed both (a) a range users with different decision-making abilities and (b) third parties. conclude regulation shift from aiming ensure towards ensuring face options they will use advance individual common interests.